Yana Sirenko

Yana is an international marketing leader with more than 10 years of experience driving growth through data-led marketing, digital innovation and audience strategy.

She has led global marketing initiatives, delivered integrated 360° campaigns and helped brands transform customer engagement through technology, data and digital innovation. Her expertise spans brand strategy, AI, digital transformation and customer experience, with a focus on turning emerging technologies and audience insights into meaningful business outcomes.

Yana regularly shares practical perspectives on the future of marketing, helping organisations navigate changing customer expectations and build more relevant, connected experiences.