9 October 2023
Throughout the course, you will have the opportunity to participate in interactive discussions, case studies, and hands-on exercises. By the end of the course, you will have a solid understanding of AI and its role in marketing, PR, and communication. You will also have practical strategies that you can apply immediately to improve your organisation's marketing and communication efforts.
Participants should have a basic understanding of marketing and communication principles, as well as a keen interest in exploring the potential of AI in these fields. Whether you are a seasoned professional or just starting out in your career, this course will provide you with valuable insights and practical strategies for leveraging AI to create more effective marketing and communication initiatives.
- Understand the basics of AI, ChatGPT, and their applications in marketing, PR, and communication
- Identify the benefits of using AI-powered tools in marketing, including data analysis, content personalisation, and chatbots
- Analyse customer data using AI-powered tools to gain insights into customer preferences and behaviour.
- Create personalised content using AI-powered content generation tools
- Implement chatbots and virtual assistants powered by AI to improve customer engagement and support.
- Understand the ethical considerations and best practices for using AI in marketing, PR, and communication.
- Apply practical strategies for leveraging AI technology to optimise marketing, PR, and communication initiatives.