This one day crush course will provide an overview of the latest AI technologies and their practical applications in marketing, PR, and communication. You will learn how AI can help you identify and understand your target audience, create personalised content, and enhance customer engagement.

Throughout the course, you will have the opportunity to participate in interactive discussions, case studies, and hands-on exercises. By the end of the course, you will have a solid understanding of AI and its role in marketing, PR, and communication. You will also have practical strategies that you can apply immediately to improve your organisation's marketing and communication efforts.

- Introduction to AI and its applications in marketing, PR, and communication
- Understanding your target audience using AI tools
- Creating personalized content with AI
- Enhancing customer engagement with AI-powered chatbots and virtual assistants
- Ethical considerations and best practices for using AI in marketing and communication

Participants should have a basic understanding of marketing and communication principles, as well as a keen interest in exploring the potential of AI in these fields. Whether you are a seasoned professional or just starting out in your career, this course will provide you with valuable insights and practical strategies for leveraging AI to create more effective marketing and communication initiatives.

- Marketing and PR executives who want to learn how to use AI to create more effective and engaging campaigns
- Communication professionals who want to explore the potential of AI to improve customer engagement and enhance their organisation's reputation
-Digital marketing specialists who want to stay up-to-date with the latest AI technologies and tools
- Business owners and entrepreneurs who want to learn how to use AI to optimise their marketing and communication strategies
- Anyone interested in exploring the exciting and rapidly evolving field of AI and its applications in marketing, PR, and communication.

By the end of this one-day course on 'AI for Effective Marketing, PR & Communication with ChatGPT', participants will be able to:

- Understand the basics of AI, ChatGPT, and their applications in marketing, PR, and communication
- Identify the benefits of using AI-powered tools in marketing, including data analysis, content personalisation, and chatbots
- Analyse customer data using AI-powered tools to gain insights into customer preferences and behaviour.
- Create personalised content using AI-powered content generation tools
- Implement chatbots and virtual assistants powered by AI to improve customer engagement and support.
- Understand the ethical considerations and best practices for using AI in marketing, PR, and communication.
- Apply practical strategies for leveraging AI technology to optimise marketing, PR, and communication initiatives.